Understanding Campaign Reports

Depending on your package, RapidBizz may provide periodic marketing reports.

Reports may include applicable metrics such as:

  • Impressions
  • Reach
  • Clicks
  • Click-through rate
  • Cost per click
  • Leads
  • Conversions
  • Conversion cost
  • Advertising spend
  • Website traffic
  • Engagement
  • Other campaign-specific metrics

Not every metric is relevant to every campaign.

Our team focuses reporting on metrics appropriate to the campaign objective and available tracking configuration.

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